How to Pick a Social Media Platform for a Business in Los Angeles

How to Pick a Social Media Platform for a Business in Los Angeles

Social media, to put it in simple words, is an online communication that allows you to build a network with your customers. Besides, it helps you share information in real time. But, the most important part is choosing the best and right social media platform for your business.

The influence of social media marketing (SMM) is motivated by the matchless capacity of social media in three essential publicizing areas: interaction, connection, and customer data.

Benefits of social media for business

  • Reach your customers better
  • Sell and endorse your products and services
  • Create online networks
  • Increase your market reach
  • Rise revenue by building customer networks and marketing
  • Develop your brand
  • Exchange ideas to perk up the way you do business
  • Appoint expert staff
  • Add traffic to your website
  • Closely monitor your competitors
  • Advertise your business using a targeted approach

How to pick a social media platform for your business

Each social media network has a discrete purpose. Users interact with each other in several ways. You may successfully reach your target audience by selecting your brand’s best social media platform. Unsure how to determine the best social media platforms for your business? The key to fruitful social media marketing is recognizing the best platforms for brand advancement.

  • You need to select social media platforms where your audience is positioned. You do not want to spend money and time on a network where your product or service is not used.
  • You need to pick the platform that is explicit to your content type. Many social media platforms do not let specific posts be advertised, so have this in mind when selecting a platform to be active on.
  • You should restrict the number of social media platforms you choose to be on. The fewer platforms you have to promote and advertise your brand, the better your chances of succeeding.

We need to have a proper understanding of your business to recommend the best social media networks. However, let’s mention the 5 popular social media platforms for marketing your business in Los Angeles.

5 Popular Social Media Platforms For Your Los Angeles Business

5 popular social media platforms for business


Facebook is the most popular social network. Most importantly, it is by far the largest social media platform in terms of users. The platform has over 2 billion monthly active users.

Benefits of choosing Facebook

  • Advertising is reasonably priced
  • It helps you reach out to website customers
  • Users involve all demographics
  • Allows you to spread the word to friends of friends


Are you looking to target a younger demographic? Well, then Instagram will be great for you. This platform gives your brand an additional channel to operate while interacting with your audience. Besides many people are starting to use Instagram’s store option.

Benefits of choosing Instagram

  • The large, growing user base
  • Actively engaging in posts
  • Using social media analytics and advertising tool


Twitter has an exceptional approach towards posted text content with its character limit: give everyone a voice. It helps you stand out from your competition, steadily engage with your audience, and add valued content to your followers.

Benefits of choosing Twitter

  • Boasts an easy-to-use interface
  • Twitter hashtags are very persuasive
  • Content here is more engaging compared to other platforms

Tik Tok

TikTok is an easy-to-use self-service advertising platform that makes it easy to create engaging ad campaigns. It’s however, important to consider your target audience and understand if they’re using the platform. This is where you need us. We study your business and social media advertising campaigns accordingly.

Benefits of choosing Tik Tok

  • High levels of engagement
  • Multiple advertisement options
  • Target your potential customers precisely


Are you looking to build brand awareness, drive website traffic or generate leads? LinkedIn opens the doors for networking and gives you a flood of potential clients.

Benefits of choosing LinkedIn

  • Bigger exposure
  • Higher level of credibility
  • Quality business connections

Social media today is undeniably the most pervasive advertising technique. Accordingly, using these platforms is enormously essential for any business.

Need Help With Your SMM in Los Angeles?

Still not sure which are the best social media platforms for your business? That’s where we come in. Interested in our services? Contact us at DevelTon, to get started on your social media marketing consultation. Improve brand awareness with DevelTon; your most trusted SMM Company in Los Angeles. Call us at +1 (833) 383-5866 (1-83-DEVELTON) or schedule an appointment.